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Announcing the Launch of The New Amerec: Steam. Sauna. Solutions.
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Announcing the Launch of The New Amerec: Steam. Sauna. Solutions.


In April, Amerec launched a new website designed with optimal user experience in mind and integrated with today’s latest technologies.

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Amerec Sees Trend to Include Both Sauna and Steam in Bathroom Remodels
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Amerec Sees Trend to Include Both Sauna and Steam in Bathroom Remodels

After several slow years of home renovations, homeowners are again investing in luxurious home upgrades, especially in the bathroom.  Amerec has noted an increase in the number of bathroom remodeling projects that include both a sauna and a steam shower. As seen in a recent episode of Bath Crashers on DIY (Episode 606 "Work Out Bathroom” re-airs on DIY Network on November 5th at 6PM Eastern), a sauna and steam create a luxurious spa retreat at home.

Saunas and steam showers are complimentary design elements in a bathroom. A shower adjacent to the sauna is ideal as one showers to cool off between sauna innings or at the completion of the sauna time. Steam is an easy-to-add shower enhancement without requiring any additional floor space. Since a steam generator can be tucked into a nearby cabinet or mechanical room and does not intrude upon shower space, a standard shower can be easily converted to a steam shower, allowing the home owner to enjoy the benefits of sauna AND steam.

Health benefits of sauna and steam include:

  • - Both relieve stress
  • - Both relax muscles and soothe aches and pains in muscles and joints
  • - Both flush toxins
  • - Both cleanse the skin
  • - Both induce a deeper sleep
  • - Both can be used for aromatherapy
  • - Both feel great

When asked why both a sauna and steam room is desired, many clients said they prefer a steam shower as a start-the-day-perk-me-up while the sauna is preferred after a workout and for relaxation.  Others said a spouse prefers one and he or she prefers the other.  Because little space is required for the installation of the steam generator and the shower functions normally when the steam generator is not in use, it is an efficient use of space and is a cost effective way to increase amenities offered in the home.

To learn more about saunas or steam rooms, visit www.amerec.com.  Request an Amerec brochure.

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More Than a Million Saunas in the US But Still Misunderstood…TyloHelo partners with the North American Sauna Society to Educate US Sauna Bathers.
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More Than a Million Saunas in the US But Still Misunderstood…TyloHelo partners with the North American Sauna Society to Educate US Sauna Bathers.

Since the first saunas  built in the US by Finnish immigrants, through the broader mass-introduction of Finnish saunas during the last half century through health clubs, hotels, and homes, the sauna has enjoyed growth in popularity; however saunas remain misunderstood with regard to use, to misuse, to health benefits, and to what IS a sauna. TyloHelo Inc. has partnered with the North American Sauna Society, a not-for-profit organization, with the goal to educate sauna bathers about the sauna experience and proper sauna design, and to foster continued interest in sauna traditions. TyloHelo Inc. is the US subsidiary of the TyloHelo Worldwide Group, manufacturer and distributor of industry leading global sauna and steam brands, including Amerec.

When the first Finns came to the United States, they brought with them the tradition of sauna. Though an important part of Finnish culture, the sauna remained relatively unknown to the rest of the United States. In the 1952 Olympics in Helsinki, the sauna was highlighted as a key training tool for the Finns. When the American athletes returned home with reports of the Finnish Sauna and its use in athletic training programs,  the United States received its first lesson on the Finnish tradition. By the 1960’s, several manufacturers were established in the United States to bring saunas to US consumers. Since then, annual sales of saunas have steadily grown. Eero Kilpi, Chairman of the North American Sauna Society reports there are now well over one million Finnish saunas in the US. Kilpi added, "While the popularity of saunas continues to grow, there remain many general misunderstandings of what a sauna is and how it is to be used.”   

For an education and recommendations on what a sauna is and how to use a sauna, visit the North American Sauna Society, but for a brief lesson continue reading. What is a sauna? The term "sauna” has become a confusing term, as it has been applied to traditional saunas, steam rooms, infrared heat therapy rooms, and even to sauna suits, sauna belts, and facial saunas. For our purposes, we will discuss sauna rooms, starting with traditional Finnish saunas, moving to steam rooms, and ending with infrared heat therapy rooms or infrared saunas.

A traditional sauna is a wood lined room in which a heater, fueled by wood, gas, or electricity, heats a collection of stones which radiate heat to the rest of the room.  By heating the rocks, the heat is "softened” to allow for an enveloping heat that is comfortable even at temperatures exceeding 180 degrees.  There is dual benefit  in heating the rocks is it allows for humidity to be added to the room for added enjoyment. By sprinkling water over the rocks, the water turns to steam adding pleasant humidity to the sauna room. Kilpi further explained, "The Finnish Sauna is the only bath in the world where the user controls both temperature and humidity.” If desired, essential oils can be added to the water for aromatherapy. What is often misunderstood by homeowners and commercial establishments is that water can be and should be used on the electric sauna heaters, as the loyly, or steam, is essential to a proper sauna. Sauna heaters that are safety listed in the US by either UL or ETL have been tested to safely allow for use of water. A bucket and ladle are provided with most sauna kits. Bather comfort is a function of temperature and humidity. As a general rule of thumb, TyloHelo uses its "Rule of 200”that simply states the maximum combination of air temperature and humidity combined should not exceed 200. It’s totally up to user preference to find what is comfortable. For example, if the air temperature is 150°F, then the humidity should approach 50%, or less. If the air temperature is 180°F, then the humidity should not exceed 20%.

A steam room, sometimes referred to as a "steam sauna” or "wet sauna”, is constructed of tile, glass, or acrylic.  As the name "steam room” suggests, the room is heated by supplying steam to the room. The average temperature ranges between 105-120°F, and the humidity level is 100%.   Though the bather may have control over temperature by way of a thermostat—which increases heat by introducing more steam—the  bather cannot control the level of humidity. Like a sauna, aromatherapy can be used in a steam room by adding a few drops of essential oils to the dimple on top of the steam head, though one must be careful to not approach the steam head while steam is being dispersed. Except for being a heat bath, a steam room does not share other defining qualities of a sauna, and therefore, a steam room should not be referred to as a "steam sauna” or "wet sauna”.

Infrared Heat Therapy Rooms or Infrared Saunas, introduced into the US in the mid-80s have become increasingly popular, particularly in regard to holistic health enthusiasts. Many users are attracted to IR saunas because of their ease of assembly, quick heat-up times and lower operating temperatures. Most IR saunas can be plugged into 120v household outlets.  In an infrared sauna there are no rocks, and, thus, no water and steam are part of the sauna bathing experience. The heat is transferred from the in-wall heaters directly to the bather’s body—causing perspiration at lower temperatures than in a traditional sauna.  In a traditional sauna, the rocks are heated, which in turn heats the air and the air heats the room and the bather.  While there has been some resistance to the term "Infrared Sauna”, it has been accepted and used by the worldwide sauna industry.  Today, the most common use of sauna terminology differentiates the two types as Traditional Finnish Saunas or Infrared Saunas.   

To learn more about saunas and the deep traditions of sauna bathing, visit the North American Sauna Society’s website. If you are a traditional sauna owner, consider donating $35 for a plaque indicating you own a traditional sauna. The proceeds help to continue sauna education. If you are interested in learning more about installing a traditional sauna, steam room, or infrared sauna, visit your local Amerec dealer or call 1-800-331-0349.

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Amerec Steam featured on DIY Network, Bath Crashers
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Amerec Steam featured on DIY Network, Bath Crashers

At 9:30 PM Eastern on Monday, May 21, 2012, Amerec’s AT Generator with the new T100 Touch Control will be featured on DIY Network’s Bath Crashers. For those unfamiliar with Bath Crashers, a licensed contractor, Matt Muenster, finds unsuspecting homeowners in home improvement stores across the country. In return for "sweat equity”, the home owner’s receive a dream bathroom remodel. Amerec has partnered with DIY several times and is proud to partner again. Bath Crashers is the top rated show on DIY Network.

Learn more about the AT Generator and T100 Touch Control to be featured on the show.

To speak to an Amerec representative about one of these units, visit your local dealer or call Amerec at 1-800-331-0349

To view other shows in which Amerec has worked with the shows on DIY follow these links:

Bathtastic - Downstairs Dungeon

Bath Crashers – All Steamed Up

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DIY Bathtastic
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DIY Bathtastic

"BATHTASTIC", the popular renovation series airing on the DIY Network, incorporates an Amerec steam bath in an episode titled "Downstairs Dungeon". See how a forgotten basement bathroom in a 1929 Tudor home is converted to a modern bath complete with an Amerec steam shower.

Click Here to view

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DIY Bath Crashers
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DIY Bath Crashers

The DIY Network series "Bath Crashers" features an Amerec steam bath in one of their episodes. A galley-style bath gets a custom steam shower as its centerpiece.

Episode is called All Steamed Up. Click the link to see how to incorporate a steam shower in your home.

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